MADD Canada is proud of the many partnerships it has developed
and appreciates the efforts and contributions of our Corporate
Sponsors. These companies play an important role in our mission
to stop impaired driving and to support victims of this violent
crime.
If you drink, don’t drive! Call #TAXI (# 8-2-9-4) from your cell phone and you’ll be connected to the first available taxi company or the taxi company of your choice and you’ll never get a busy signal – 24 hours a day, seven days a week, anywhere in Canada. #TAXI’s commitment to safe and responsible behaviour, on and off the roads in Canada, make them a natural partner of MADD Canada. #TAXI is the Title Sponsor of MADD Canada’s Campaign 911 as well as the Official Sponsor of MADD Canada’s High School Multi-Media Assembly Program, Wasted and Official Sponsor of MADD Canada’s Project Red Ribbon campaign.
The Alberta Traffic Safety Fund is a collaborative initiative between Alberta Transportation and the Alberta Centre for Injury Control & Research. The purpose of the fund is to work toward improving the quality of life in Alberta by encouraging community groups and organizations to develop and implement innovative traffic safety programs where they work best—at the community level. The Alberta Traffic Safety Fund has generously provided funding for 20 presentations of MADD Canada’s School Assembly Program, Wasted, at schools throughout Alberta during the 2009-2010 academic year.
Alcohol Countermeasure Systems Corp. (ACS) is a leading manufacturer of breath alcohol testing instruments and supplier of alcohol interlock technology/services with a well-earned reputation for the highest quality hardware, custom software applications and service delivery standards in the industry. ACS' experience with alcohol interlocks stretches back more than 30 years, and its interlock products are used to inhibit drinking and driving in 19 countries on five continents. ACS is headquartered in Canada, where its interlock division (known as Guardian Interlock Systems) is the designated service provider for offender interlock programs in all ten Provinces as well as the Yukon Territory.
Alcohol interlocks combine sophisticated breath alcohol testing and microcomputer technology. The device is installed in a vehicle in a way that prevents it from being started until the intended driver passes a breath test to demonstrate that his blood alcohol content (BAC) is below an acceptable level.
The technology and service programs developed by ACS have become one of the most effective traffic safety initiatives in this country. Numerous studies over the last 20 years have proven that alcohol interlocks effectively separate drinking and driving--making responsible decisions for people who can’t or won’t make them on their own. In Canada approximately 11,000 alcohol interlocks are installed in offender’s vehicles, and last year alone these devices prevented a vehicle from being started by a drinking driver more than 193,000 times.
MADD Canada is proud of our long-term partnership with Alcohol Countermeasure Systems and their most recent commitment as Gold Technology Sponsor.
Allstate’s motto, “You’re in Good Hands” exemplifies the talent and commitment of Allstate Canada, making them one of Canada’s leading personal line insurers with a deep commitment to safe and sober driving. Allstate Canada is proud to be the Title Sponsor of Project Red Ribbon and MADD Canada’s High School Multi-Media Assembly Program, Wasted. They are an Official Sponsor of MADD Canada and Campaign 911. Allstate is also a partner on MADD Canada’s impaired driving research and liability publications, such as Being Sued Can Ruin a Good Party and The 2008 Report Card on Ignition Interlock Programs. Allstate was one of MADD Canada’s very first corporate sponsors, and has supported the work of MADD Canada for over 15 years.
ARC Energy Trust has operated as a sound and conservative oil and gas company, structured as a trust, since 1996. An industry leader, a socially responsible operator and a key contributor to the communities in which they work, ARC has a proven track record of performance. Today ARC remains committed to the future growth of its company and creating value for its unit-holders. MADD Canada is very proud to include ARC Energy Trust among our 2009-2010 High School Multi-Media Youth Assembly Program corporate sponsors.
Founded in 1817 as Bank of Montreal, today BMO Financial Group is a highly diversified financial services provider. BMO believes that by building stronger communities – by investing in the neighbourhoods, towns, cities and regions where they operate – they provide real social benefits and add value to their company.
BMO continues to be one of Canada’s largest corporate benefactors. In 2007, BMO contributed $42.6 million toward Canadian charities, not-for-profit organizations and programs. BMO Financial Group is a long time Corporate Sponsor of MADD Canada’s Project Red Ribbon.
As a leader in community investment, CIBC is committed to supporting causes that matter to their clients, employees and communities. In 2008, the CIBC group of companies contributed more than $36 million globally to charitable and nonprofit initiatives. Of this, more than $27 million was invested in Canada, including more than $20 million in charitable donations, supporting a wide variety of national, regional and local organizations. CIBC is the National Sponsor of MADD Scientist and the Quest for Power, a classroom DVD program aimed at elementary school students that delivers messages about how alcohol affects the brain, the dangers of drinking and driving, and protection from unsafe drivers.
CN is an Official Sponsor of MADD Canada’s High School Multi-Media Assembly Program, Wasted. CN’s commitment to helping reduce injuries and fatalities in communities across Canada makes them a natural partner of MADD Canada’s.
Discount Car and Truck Rentals Ltd. is the Vehicle Sponsor of MADD Canada’s High School Multi-Media Assembly Program. A privately owned company with over 300 locations, Discount Car and Truck Rentals Ltd provides a vehicle that is used by MADD Canada field representatives as they tour Canada delivering our High School Multi-Media Assembly Program.
Fonora Textile Inc. has been partnered with MADD Canada since 2005. A portion of sales from their products is donated to MADD Canada to support their efforts to stop impaired driving and to support victims of this violent crime. Fonora Textile Inc.’s partnership with MADD Canada aligns well with their corporate values of Community Support and Employee Commitment.
Fonora Textile Inc. is pleased to produce and market a safety vest to support MADD Canada’s initiatives. 10% of the proceeds of this sale will support MADD Canada’s effort for safer communities. Click here for more information.
General Motors is proud to support MADD Canada as National Sponsor of MADD Canada’s 2009-2010 High School Multi-Media Assembly program, Wasted. Safety and community initiatives are key pillars of General Motors of Canada’s community investment strategy. Through sponsorship of Wasted, GM Canada hopes that students and educators alike will take advantage of the availability of the program in order that the very important message of making the right choices by youth and young drivers is seen and heard.
Husky Energy Inc. is proud to partner with MADD Canada as a Corporate Sponsor of MADD Canada’s 2009-2010 High School Multi-Media Assembly Program, Wasted.
Headquartered in Calgary, Alberta, Husky Energy Inc. is one of Canada's largest energy and energy-related companies. Husky Energy prides itself on acting in a socially responsible manner and is committed to enriching the quality of life in the communities where it does business. From 2004 to 2008, Husky invested over $25 million in charitable organizations. Safety is Husky Energy’s top priority for employees, contractors and our communities, and together with MADD Canada Husky Energy will be helping to provide important messages to our youth about the dangers of impaired driving.
Impact Auto Auctions first joined MADD Canada in 2002, most recently as a Corporate Sponsor of the organization. With first hand knowledge of the devastation impaired driving causes, Impact Auto Auctions has made a commitment to support victims of impaired driving through their sponsorship of MADD Canada’s Victims’ Weekend and Candlelight Vigil. Impact Auto Auctions’ partnership with MADD Canada aligns well with their corporate values of community support and employee commitment.
For more than a decade, LCBO (Liquor Control Board of Ontario) employees across Ontario have encouraged their customers to support anti-impaired driving initiatives by participating in Project Red Ribbon and other public awareness events. LCBO is also proud to be a Provincial Sponsor of MADD Canada’s High School Multi-Media Assembly Program, Wasted. In recent years, LCBO and MADD Canada have partnered on innovative provincial advertising campaigns, using creative media - from cinemas, to outdoor billboards, in bar and restaurant washrooms, and on radio and TV. Early campaigns were anchored around the message "Drinking and driving is no accident. It's a choice. Make the right one", and focused on individual responsibility and the consequences of impaired driving. Recent campaigns, using TV and print ads, have been a call to action, "Stop drinking and driving. Any way you can". These campaigns have also moved from showing the value of taking action at the time - a host intervening to prevent a guest who had been drinking from driving home from a party - to a next morning scenario - to demonstrate that taking action to prevent a family member, friend or colleague from driving after drinking will not jeopardize the relationship. One of our latest partnership initiatives is a web-based interactive site for parents of preteens (www.talktokidsaboutalcohol.ca). The site offers parents of preteens information and tips on talking with their kids about alcohol.
Manitoba Public Insurance was proud to support MADD Canada as Provincial Sponsor of MADD Canada’s 2009-2010 High School Multi-Media Assembly Program, Wasted. Community initiatives such as Wasted are crucial in Manitoba Public Insurance’s efforts to reduce risk on the road. Manitoba Public Insurance has been a key partner of MADD Canada’s since 2002 and is instrumental in ensuring that the very important message of making the right choices by youth and young drivers is seen and heard.
Established in 1962, Maritime-Ontario Freight Lines Limited (M-O®) has many years of experience in transportation of LTL (less than truckload) and truckload freight between Ontario, Quebec as well as eastern and Western Canada. M-O is leading the way to more efficient, consistent and innovative method of transporting freight. Serving an active client base of more than 5,000, M-O has a solid reputation and is the recipient of numerous awards, including Canada’s 50 Best Managed Companies and The Ontario Chamber of Commerce Outstanding Business Achievement awards. Maritime-Ontario Freight Lines Limited is the 2010 National Event Sponsor of MADD Canada’s walkathon, Strides for Change.
MADD Canada has enjoyed a long and successful partnership with MJM Productions who are the innovative producers of our multi-media productions. They are proud Corporate Sponsors of the 2009-2010 High School Multi-Media Assembly Program, Wasted. Other partnering includes numerous radio and TV commercials and national communication programs. Located in Hamilton, Ontario, MJM Productions is a full service radio, television and video production studio developing creative, production and branding for an impressive list of clients.
Alcool NB Liquor takes it’s social responsibility to monitor and enforce the Liquor Control Act of New Brunswick very seriously. By partnering with MADD Canada, Alcool NB Liquor helps to spread the message that consuming alcohol and driving a motorized vehicle is a potentially dangerous and deadly mix. Alcool NB Liquor is a proud Provincial Sponsor of MADD Canada’s 2009-2010 High School Multi-Media Assembly Program, Wasted, and the French version, Fini.
RBC Foundation is pleased to be supporting MADD Canada’s High School Multi-Media Assembly Program, Wasted. This is just one way that RBC hopes to assist youth in communities across Canada understand the importance of how living healthy and being safe contributes to a successful future. RBC believes in building prosperity by contributing to the communities in which they live and work. They are now one of Canada’s largest corporate donors, and support a broad range of community initiatives, through donations, sponsorships and employee volunteer activities. In 2008 RBC contributed more than $99 million to community causes worldwide. As a founding member of Imagine Canada, RBC is committed to donating at least one per cent of our average annual net income before taxes.
MADD Canada is privileged to have Saatchi & Saatchi as a MADD Canada Corporate Sponsor. Saatchi & Saatchi partners with MADD Canada providing creative, production and account management services on public education and awareness campaigns. Saatchi & Saatchi’s support has enabled MADD Canada to create impactful broadcast and radio Public Service Announcements including “Bicycle” and “Saturday Night.”
With a grant from The Ontario Trillium Foundation, MADD Canada was able to hire three Ontario Community Outreach Facilitators during 2008 - 2010 to work with a number of MADD Canada Chapters within the province. These Outreach Facilitators are providing fund development guidance to select Ontario Chapters and helping them to recruit leadership and resource development volunteers.
With 186 Winners stores across Canada, Winners believes in supporting causes that help promote mental and physical health, provide shelter, enhance education and build community ties. Since 2003 Winners has been a proud sponsor of MADD Canada and is currently sponsoring MADD Canada’s 2009-2010 High School Multi-Media Assembly Program, Wasted.
Fonora Textile Inc. has been partnered with MADD Canada since 2005. A portion of sales from their products is donated to MADD Canada to support their efforts to stop impaired driving and to support victims of this violent crime. Fonora Textile Inc.’s partnership with MADD Canada aligns well with their corporate values of Community Support and Employee Commitment.
