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Red ribbon campaign starts
The Sun Times – Letter to the Editor
November 4, 2009

Mothers Against Drunk Driving Canada's signature public awareness campaign Project Red Ribbon has played an important role in raising Canadian public awareness regarding the devastating consequences of impaired driving for more than 20 years. Today, impaired driving is not only socially unacceptable, it is a criminal offence.

MADD Canada's Project Red Ribbon campaign is now underway. This year's campaign runs from Nov. 1 to the first Jan. 4.

This campaign is MADD Canada's most widely known public awareness effort.

Locally, the Project Red Ribbon campaign kicked off yesterday at noon in front of city hall in Owen Sound.

Current statistics show that unfortunately, every day on average, four Canadians are killed and 196 Canadians are injured as a result of alcohol and drug-related crashes. Impaired driving kills or injures 70,000 Canadian men, women and children each year. More teenagers die each year as a result of road crashes than any other cause of death. Impaired driving is the single leading criminal cause of death in Canada. And it is the most preventable cause.

For the past 20 years, MADD Canada has been instrumental in saving more than 30,000 Canadian lives from alcohol and drug-related crash fatalities.

MADD Canada Grey North Bruce Chapter

Also see...

The MADD Canada Project Red Ribbon campaign