What We Do - Statement of Beliefs
We believe that driving is a privilege, not a right. Impaired driving crashes are not accidents, but rather the direct result of an individual’s conscious decision to drive after drinking or using drugs.
We believe that a balanced program of public awareness, progressive legislation, rigorous enforcement, and meaningful sanctions is essential to eliminating impaired driving.
We believe, as an organization committed to the importance of rights, that all of the legislative countermeasures we support are designed to be compatible with the Canadian Charter of Rights and Freedoms, and the federal and provincial human rights legislation.
We believe that victims, as those most directly affected by the crime, must be treated with dignity in a manner that is respectful of their loss.
We believe that victims should be given general information about the criminal justice system, and their role and rights within it, including their right to make a victim impact statement.
We believe that victims are entitled to specific information about their case, including: the name of the accused; the status of the investigation; the charges and any decisions made about them; the date, place and time of all criminal and correctional proceedings; and the outcome of all proceedings.
We believe that, while offenders must be held appropriately accountable for their criminal behaviour, assessment, treatment and other proven rehabilitative measures should be implemented to minimize the risks of repeat offenders.
Values
As a grassroots organization, we:
- Value our volunteers’ strength, energy and leadership
- Recognize the diversity of various regions and communities
- Engage in strategic relationships and alliances
- Commit to transparency, accountability and excellence in governance
MADD Canada’s Strategic Plan
MADD Canada's Strategic Plan establishes broad objectives and identifies areas of focus for the national organization.
Victim Support -- increase outreach, develop training programs, and review materials
Public Education/Awareness -- campaigns for general population, youth, repeat offenders, and media, and to raise greater awareness regarding civil liability
Legislative Best Practices -- federal and provincial policies, victim support, alcohol policies
Growth and Organizational Enhancement -- increase numbers of Chapters, volunteers, increase fundraising programs and results, engage new partnerships, continue development of applied research activities
2011-2015 Strategic Directions
- Eliminate impaired driving through:
- Identification and promotion of effective impaired driving countermeasures and legislation.
- Use of proven countermeasure technologies
- Strengthen the Organization through:
- Chapter financial stability and diversified revenue streams
- Increased engagement of youth and all communities
- Measuring the impact of initiatives
- Clarify the public perception of MADD Canada through:
- Communicating ways the public can be protected from impaired drivers
- Educating the public about our Victim Services




