Cause Related Marketing
Cause Related Marketing is one of the most effective ways your company can demonstrate its support for stopping impaired driving while publicly promoting your commitment to the cause.
You can:- create a special product or service promotion or
- donate a portion of product sales
To discuss your Cause-Related Marketing idea
or for other Corporate Giving ideas, please contact Dawn Regan,
Director of Public Awareness & Partnership Campaigns at 1-800-665-6233, ext 223
or email 
dregan@madd.ca.
Current Cause-Related Programs
- BMO MADD Canada MasterCard
- Magazine Fundraising
- Greeting Card Program
- Husky Community Rebate Program
- MADD Virgin Drinks
- Flowers for a Cause - NEW!
- IPromise Campaign - NEW!
- Download The Keys by Danica Danielsen
- Ontario Graphic Licence Plate Program
- Red Ribbon Car Magnet
- One Green Balloon
- Fundtunes
- Car Heaven
- Shoppers Drug Mart® Point and/or HBC Rewards
- Fonora Textile
- Innocorp
- Chocolate Mint sales – honour boxes
- MADD Message Yearbook
- Vending machines
BMO MADD Canada MasterCard
Reward yourself.
Get the BMO MADD Canada MasterCard
Reward yourself with 1 AIR MILES®† reward mile for every $20 spent or 0.5% CashBack® and pay no annual fee.1
Every time you use your BMO MADD Canada MasterCard to make a purchase, a payment is made to MADD Canada from BMO Bank of Montreal at no additional cost to you.
1. Award of AIR MILES reward miles or CashBack is made for purchases charged to your account (less refunds) and is subject to the terms and conditions of your BMO MasterCard Cardholder Agreement.
® Registered trade-mark of Bank of Montreal.
®* MasterCard is a registered trademark of MasterCard International Incorporated.
®† Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Bank of Montreal.
Magazine Fundraising
“SUPPORT US AND SAVE!”
Introducing MADD Canada’s MagFundraising store
Order or renew your magazine subscriptions online and save up to 85% off newsstand prices. Choose from over 600 magazine titles, including 60 French magazines. 37% of your purchase will go directly to MADD Canada. With the holidays fast approaching, magazines make great gifts for friends, family members or co-workers! Plus, as a special thank you when you buy or renew at least 2 subscriptions, you will receive a $5 Second Cup Café Card, redeemable at any participating Second Cup store across Canada! Thanks for your support!”
Order today...
Greeting Card Program
Did you know that you can order greeting cards online through MADD Canada’s greeting card program? Proceeds from your purchase support MADD Canada’s mission to stop impaired driving and to support victims of this violent crime.
Highlights of this year’s program include the option to purchase a package of 8 greeting cards (blank inside) for only $12, or 20 premium cards personalized with your own message for $30. Also, this year’s card selection features artwork that is exclusive to MADD Canada.
This is a unique opportunity for all individuals and businesses to showcase their support and spread the word about MADD Canada while sending holiday wishes to friends, family, clients, and colleagues. Participate in MADD Canada’s greeting card program and help keep our roadways and waterways safer for everyone.
For more information about this program and to order your cards today, visit www.maddcanadacards.com.
Husky Community Rebate Program
We have a great opportunity for you to support MADD Canada made available by Husky and Mohawk Retailers.
Husky donates 2% of all purchases made by MADD Canada members when they use their Husky Community Rebate Cards.
Support MADD Canada by ordering your Husky Community Rebate card today. Please contact Dawn at dregan@madd.ca to get your card and start supporting MADD Canada today.
MADD Virgin Drinks
Hill Street Marketing Inc., under license to MADD Canada, is proud to manufacture and distribute MADD Virgin Drinks. MADD Virgin Drinks were conceived and developed to support MADD Canada both philosophically and financially.
MADD Virgin Drinks provide the marketplace with a desirable and delicious alternative to alcohol for any occasion or venue, and in doing so, Hill Street Marketing contributes 10% of net wholesale sales to MADD Canada to support their ongoing efforts to reduce the incidence of impaired driving.
Flowers for a Cause
Fresh flowers: they light up a room and bring a smile to a loved one's face. Now when you buy fresh flowers from What A Bloom and Memorial Flowers, you also provide a sizeable donation to MADD Canada. Through the Flowers for a Cause program, you have the power to support MADD Canada and help stop impaired driving in its tracks.
The Flowers for a Cause program provides three unique ways to donate:
- For every arrangement purchased, What A Bloom will donate 10% of the cost of the arrangement to MADD Canada on your behalf.
- For any purchase of the MADD Blooms Bouquet, created exclusively for MADD Canada, What a Bloom will donate an additional $5 to MADD Canada on your behalf.
- On the purchase of funeral arrangements, Memorial Flowers will donate 25% of the cost to MADD Canada on your behalf.
Click on the links above to order your arrangement and support MADD Canada today.
IPromise Campaign
IPromise is a new campaign to raise awareness about potential consequences of driving impaired. At the heart of the program is the IPromise bracelet which symbolizes the wearer's promise, to his/her mother and to the world, to never drive impaired. The bracelet serves as a constant reminder of that commitment.
The IPromise bracelets sell for $5.00, with $2 of every purchase donated to MADD Canada. Bracelets will be available at select University campaigns, for more details visit www.ipromisemom.com.
Do you promise? Get your IPromise bracelet today at www.ipromisemom.com.
Download The Keys by Danica Danielsen
Danica Danielson is donating a portion of all sales of her song The Keys to MADD Canada. Visit her website and download the song on iTunes.
Ontario Graphic Licence Plate Program
You can now show your support for MADD Canada by purchasing a Province of Ontario graphic licence plate. These plates are available directly from MADD Canada or Driver and Vehicle Licence Issuing Offices across the province.
The plates cost $77.75 for a set of regular series graphic plates. A $20.00 shipping and handling charge will be applied for plates purchased from MADD Canada and you will be able to choose from a list of available plate numbers. When you receive your plates, you will need to take the plates, the form letter (which accompanies the plates) and your vehicle ownership information to a Driver and Vehicle Licence Issuing Office to transfer the plates into your name and attach the plates to your vehicle.
The Province of Ontario will pay royalty fees to MADD Canada of $2.25 for each set of regular series plates purchased. You can also choose to add the MADD Canada graphic to a personalized licence plate. These plates can be ordered at Driver and Vehicle Licence Issuing Offices, online at www.ServiceOntario.ca or by phone at 1-800-AUTO-PL8 and MADD Canada will receive royalty fees of $4.50 for each set purchased. Please contact Dawn at dregan@madd.ca or by phone at 1-800-665-6233, ext. 223 to purchase your plates and show your support for MADD Canada.
Red Ribbon Car Magnet
MADD Canada’s iconic Red Ribbon Car Magnets are available for sale at Canadian Tire. Pick yours up today and show your support for MADD Canada!
One Green Balloon
You can now show your support for MADD Canada by hosting a One Green Balloon Event.
In life there are many causes for celebration. At One Green Balloon, we believe that each of these special moments can help make the world a better place. Transform your birthday party, anniversary, wedding, bar mitzvah, or other occasion into a true celebration of giving.
Simply sign up online, make a list of your guests, and One Green Balloon takes care of the rest. No need for stamps, invitations, thank you cards or the stress of tracking your RSVP’s. We take care of it all.
Instead of all the wasted time, stress and wasted resources required to shop for, purchase, and wrap a gift, your guests simply RSVP online and make a secure contribution which is divided between MADD Canada and the purchase of one special gift, or you can choose to donate your entire gift to MADD Canada. It’s up to you.
Children and adults alike will experience that it truly is as good to give as to receive, and your guests will thank you, as this is the easiest, most satisfying gift that they will ever give.
Please go to www.onegreenballoon.com to host your next special event in support of MADD Canada.
Fundtunes
Support MADD Canada by purchasing digital music downloads! Visit Fundtunes.com, the music store that gives. Thousands of tracks available from major international artists.
Go to the FundTunes site, then select "buy/donate" and choose a MADD Canada 5 or 10 song bundle! You'll be instantly sent a redemption code by email and a link to the fundtunes.chooseyoursongs.com music store!
Update your music library monthly and support MADD Canada at the same time!
Car Heaven
Each year in Canada, approximately 500,000 vehicles are declared no longer fit for the road for reasons such as failed emissions testing or accidents. We may recycle our glass and plastic but most of us never think about recycling our cars.
Car Heaven offers car owners a convenient and cost-effective way to retire their old, high-polluting cars. The vehicle is towed for free (value-$200), recycled, and proceeds from the scrap materials are donated to affiliated charities including MADD Canada.
All participants receive a charitable tax receipt for their donated vehicle. In addition, they get the satisfaction that comes from knowing their vehicle was environmentally recycled and that they've helped charity. Since its launch in 2000, Car Heaven and its program partners have retired more than 90,000 smog-causing vehicles and generated more than $200,000 for its affiliated charities.
To donate your car or obtain more information please call 1-866-535-7312 or visit the Car Heaven website at www.carheaven.ca. Please identify MADD Canada as your charity of choice when completing the donor form.
Car Heaven is an initiative of Summerhill Impact and Canada's largest vehicle recycling program for charity.(www.summerhillgroup.ca)
Donate your Shoppers Drug Mart® Point and/or HBC Rewards
We have a great opportunity for you to support MADD Canada made available by Shoppers Drug Mart® and HBC Rewards.
By donating some (or all) of your Shoppers Optimum Points™ and/or your HBC Rewards Points to our organization, you are enabling us to use your points at Shoppers Drug Mart® and/or The Bay/Zellers/Home Outfitters toward the purchase of products and supplies we need for our ongoing programs.
Shoppers Drug Mart® - To donate your Shoppers Optimum Points™, please go online to www.shoppersdrugmart.ca/donate and browse the Shoppers Optimum section. Then click on “donate your points” and follow the instructions to choose MADD Canada as the recipient of your points. If you are not presently a Shoppers Optimum Member™, next time you are in a Shoppers Drug Mart ask for a card which is at no cost to you.
HBC Rewards - To donate your HBC Rewards Points, please go online to www.hbc.com/community. Then click on “donate to an existing community” and type in MADD Canada under community name to donate your points. If you are not presently an HBC Rewards Member, next time you are in The Bay/Zellers/Home Outfitters ask for a card which is at no cost to you.
With your support, we can stop impaired driving and support victims of this violent crime.
Fonora
Fonora Textile Inc. presents the safety vest in support of MADD Canada.
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Don’t take unnecessary chances! Keep a vest in your car and protect yourself by wearing a safety vest during vehicle breakdowns.
Be prepared for all emergencies! Order your vest today!
10% of the proceeds of this sale will support MADD Canada’s effort for safer communities.
Innocorp
MADD Canada has always prided itself on providing the highest quality resources for the public to stop impaired driving and to support victims of this violent crime. In addition to our programs and services, MADD Canada has joined forces with Innocorp, Ltd. to market educational anti-impaired driving products. This partnership combines quality products with lifesaving messages. Innocorp, Ltd. will provide revenues to MADD Canada for every product you purchase through us. So don’t forget to tell your friends in prevention that they too can purchase these educational products while benefiting MADD Canada. Click here to view the products or visit www.fatalvision.com but make sure to place your order through MADD Canada so that MADD Canada benefits from your purchase.
To order products, call Ardene Vicioso at 1-800-665-6233, ext 227.
Chocolate Mint sales – honour boxes
MADD Canada in association with New Line Innovations distributes chocolate mint candies in honour boxes across the country to retailers who agree to put out the boxes with MADD Canada receiving revenues from these boxes. These boxes also help generate awareness of the dangers of impaired driving.
MADD Message Yearbook
MADD Canada in association with Caring Hands Publishing produces a magazine in various markets across the country. MADD Canada receives revenues from business ad sales. The magazine also helps generate awareness of the dangers of impaired driving.
Vending Machines
MADD Canada partners with various vending machine vendors who distribute vending machines across the country to businesses. Businesses agree to display the machines with MADD Canada receiving revenues from these machines. These machines also help generate awareness of the dangers of impaired driving.
Official Sponsor
The Allstate Insurance Company of Canada is proud to be an official sponsor of MADD Canada
Did You Know?
Approximately 1 million students see MADD Canada’s School Assembly Program every year.
