Awareness Campaigns - Project Red Ribbon

It's that time of year again! Time to tie on a red ribbon in support of sober driving during the holiday season.
MADD Canada's Project Red Ribbon campaign runs from November 1, 2014 to January 5, 2015. During that time, MADD Canada Chapters and Community Leaders will distribute millions of red ribbons for Canadians to tie on their vehicles, key chains, purses, briefcases and backpacks.

Our red ribbon is a small but powerful symbol of the wearers' commitment to sober driving, and reminds us all that the deaths and injuries resulting from impairment-related crashes are needless and preventable.

Now in its 27th year, Project Red Ribbon targets the Christmas and New Year holiday season because it is the busiest time of year on most social calendars. With lots of holiday parties and events on the go, the risk for impaired driving is especially high at this time of year.

MADD Canada, our Chapters and Community Leaders, and our sponsors and supporters hope the red ribbon will serve as a reminder to:

Show Your Support for Project Red Ribbon

Here's how you can get involved with Project Red Ribbon!

Get our Project Red Ribbon Materials

Project Red Ribbon in the news


Official Sponsor

Allstate Canada

The Allstate Insurance Company of Canada is proud to be an official sponsor of MADD Canada

Did You Know?

Over 1 million ribbons are distributed to Canadians during Project Red Ribbon.

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