Awareness Campaigns - Project Red Ribbon

Thank You For Supporting Project Red Ribbon!

Our Project Red Ribbon campaign concluded on January 5th, 2015.

MADD Canada would like to thank everyone who donned a red ribbon this year, who made the commitment to always drive sober and helped spread that sober driving message in their communities. Your participation and support helps prevent impaired driving, both during the holiday season and all year long.

To our Project Red Ribbon sponsors whose support is so crucial and so appreciated, thank you! These generous and caring companies contributed to the campaign and helped share the sober driving message nationally, regionally, locally and online: Allstate Insurance Company of Canada (Title Sponsor), RTL-Westcan (National Sponsor), Irving Oil (Official Sponsor), #TAXI, BMO Financial Group, and McLeod Safety (Corporate Sponsors) and Motts Canada Dry (Community Sponsor). Click hereLINK for a full list of our Project Red Ribbon sponsors, including our Coin Box Partners.

Our thanks also go out to other MADD Canada sponsors and other companies that helped promote the campaign and spread the message online: PIA Law, MADD Virgin Drinks, and Beck Taxi.

As always, MADD Canada and our Chapters and Community Leaders were proud to work with police services, fire and EMS Depts., elected officials and road safety groups to deliver Project Red Ribbon in communities all across the country. Thank you all for your partnership and support!

And last but most certainly not least, to all the MADD Canada Chapters, Community Leaders and volunteers who brought Project Red Ribbon to communities across the country: your dedication, creativity and teamwork ensured the Project Red Ribbon message was heard. Volunteers are the heart of any charitable organization and MADD Canada is fortunate to have so many amazing people who advance our mission. Thank you all!




It's that time of year again! Time to tie on a red ribbon in support of sober driving during the holiday season.
MADD Canada's Project Red Ribbon campaign runs from November 1, 2014 to January 5, 2015. During that time, MADD Canada Chapters and Community Leaders will distribute over a million red ribbons for Canadians to tie on their vehicles, key chains, purses, briefcases and backpacks.

Our red ribbon is a small but powerful symbol of the wearers' commitment to sober driving, and reminds us all that the deaths and injuries resulting from impairment-related crashes are needless and preventable.

Now in its 27th year, Project Red Ribbon targets the Christmas and New Year holiday season because it is the busiest time of year on most social calendars. With lots of holiday parties and events on the go, the risk for impaired driving is especially high at this time of year.

MADD Canada, our Chapters and Community Leaders, and our sponsors and supporters hope the red ribbon will serve as a reminder to:

Show Your Support for Project Red Ribbon

Here's how you can get involved with Project Red Ribbon!

Get our Project Red Ribbon Materials

Project Red Ribbon in the news


Official Sponsor

Allstate Canada

The Allstate Insurance Company of Canada is proud to be an official sponsor of MADD Canada

Did You Know?

Over 1 million ribbons are distributed to Canadians during Project Red Ribbon.

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