Awareness Campaigns - Project Red Ribbon


From November 1, 2013 to January 6, 2014, MADD Canada Chapters, Community Leaders, volunteers and supporters will be out in force, distributing millions of red ribbons for Canadians to tie on their vehicles, key chains, purses, briefcases and backpacks.

Project Red Ribbon targets the Christmas and New Year holiday season because it is the busiest time of year on most social calendars. With lots of holiday parties and events on the go, the risk for impaired driving is especially high at this time of year. Our red ribbon is a reminder of the importance of always driving sober.

This is MADD Canada's 26th annual Project Red Ribbon campaign. While impaired driving rates have decreased over that time, progress in further reducing impaired driving has stalled over the past few years. MADD Canada's red ribbon continues to fly as a symbol of our ongoing effort to stop impaired driving, and as a tribute to all victims who have been killed or injured in impaired driving crashes.

Learn more about the history of Project Red Ribbon.


Our red ribbon is a small but powerful symbol of the wearers' commitment to sober driving, and reminds us all that the deaths and injuries resulting from impairment-related crashes are needless and preventable.

Never drive impaired or ride with an impaired driver.

Plan ahead if you're going to be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.

If you see a driver you suspect is impaired, call 911 to report it to police. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.LINK

You can get your red ribbon by donating online here on our web siteLINK, visiting one of our many sponsors' outletsLINK, or contacting your nearest MADD Canada Chapter or Community Leader.LINK

Text your support for Project Red RibbonYou can also support Project Red Ribbon with a text donation. Text "MADD" to 45678 to donate $5. Your one-time donation is added to your cell phone and payable to your service provider.

MADD Canada longs for the day when impaired driving is eliminated. Until then, we want to see our red ribbon everywhere as our commitment to making roads and communities safe from impaired driving, this holiday season and all year round.

Please take a moment to check out the very generous companies who are sponsoring MADD Canada's Project Red Ribbon campaign this year.LINK

2013 Project Red Ribbon press releases

Read about Project Red Ribbon in the news

Get our Project Red Ribbon poster and bookmark


Official Sponsor

Allstate Canada

The Allstate Insurance Company of Canada is proud to be an official sponsor of MADD Canada

Did You Know?

Over 1 million ribbons are distributed to Canadians during Project Red Ribbon.

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