Youth Services - School Assembly Program - Long Weekend
MADD Canada's school assembly programs bring high-energy drug and alcohol impaired driving awareness and risk reduction messaging to the world of education.
Youth and school programming have been a key component of MADD Canada's youth services, education and awareness initiatives since 1994. The programs are designed to communicate directly with young people on their level and in their language and encourage them to take a closer look at their values and perceptions.
Our story begins in the twisted wreckage of a car. The driver, young Brian Martin, lifts his head from the steering wheel of the family car briefly; just long enough to hear the agonizing screams of his girlfriend, Jessica, as she struggles to free herself from the carnage. We see Brian's head drop back to the steering wheel before the camera pans out to view the scope of the destruction. The Martin car is mangled; Brian has t-boned another vehicle that is now on fire!
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It began like so many real-life rites of passage for young people. Newly licensed Brian talks his older brother, Malcolm, into letting him drive the whole way to the family cottage, six hours away. After a lecture from their Dad, the brothers, Brian's girlfriend, Jessica, and his best friend, Raj, head off to their weekend adventure at the family cottage. The kids are in great spirits, bantering back and forth and singing with the radio as they set out. Road trip!
Once at the cottage, the friends build a bonfire, roast marshmallows, play guitar and laugh! Just like so many kids do. The ultimate summer party! But with their newfound freedom, they also take risks. They begin drinking beer and smoking joints. Brian and Jessica set out on what they think will be a short drive on a deserted back road. But tragedy strikes.
In an almost "Dickens-like" encounter we relive the weekend; where it all went wrong, and the terrible consequences of their actions. There's an added element of mystery to the story that will surely hold the students' attention.
A fictional drama? Next we hear from families of real-life victims but unlike our fictional drama, their stories are all too real.
- Download a copy of the Long Weekend Curriculum Guide
- Download a copy of the Long Weekend Promo Poster
For more information about cost, availability or to book a presentation please call MADD Canada at: 1-800-665-6233/Toronto area: 905-829-8805 (please see below for the representative for your Region):
- Western Canada – Rahul D'Cunha, ext. 232 or email: email@example.com
- Ontario – Laura Laidman, ext. 233 or email firstname.lastname@example.org
- Quebec, Atlantic Provinces and Northern Ontario – Arlène Bissonnette, ext. 244 or email email@example.com
Need more information? Try the FAQ.
If your school would like to make a donation to MADD Canada to help support programs such as the School Assembly Program, Victim Services, and Public Awareness Campaigns, please click here. Thank you for your support, together we will empower Canadians and save lives!
Fort MacLeod Agencies
Government of Newfoundland and Labrador
Government of Yukon
J. P. Bickell Foundation
Melfort Kinettes and Kinsmen
Yukon Liquor Corporation